Thursday, January 19, 2012

Dow AgroSciences - Sparta













When the product is called Sparta you have an obligation to do something in a similar graphic style. OK, you don't but sometimes you have to do things you don't want to. And when you have to do those things, you might as well enjoy them. So this illustration was done by a dude who draws Judge Dredd comics for a living. And that in itself makes it worth sharing. Oh, and because I did the typesetting. I love playing Cheeseman.

Thursday, November 10, 2011

MadMen - It's a must see.

One day, maybe today, maybe many days from now, Steven Halliday is going to loan his set of MadMen Season 3 to someone, and they're going to pull the DVD out of the cardboard slip case, and they are going to look at the plastic DVD case therein, and they are going to put it back within the slip case and return it to Steven.






They probably won't say much, and they definitely won't be discussing Season 3 of MadMen with him, and he's not gonna be sure why. But then, given he is the author of this, maybe he does know why.

Thursday, September 22, 2011

How To Succeed in Advertising #1

Park Well.

Advertising, as you hopefully already know, is all about creating impressions, and a surefire way to create an impression is to work hard. But there’s more to working hard than just sacrificing everything in your life, to your clients. You need to be seen to be driven and motivated in your job. Your driving should reflect that. Not just on the road, but how you abandon your vehicle on the road when you arrive at work.

The first thing you need to know is that your vehicle must be parked outside the agency. That’s a bold italicized must. It doesn’t matter if you have a car park in your contract and you leave it empty while others struggle to find a park. Fuck them. The closer, the more obvious the park, the better. You don’t have time to walk 23 metres and pass through security doors! Hell no! You don’t have time for that. Your clients need you.

Your car should occupy a spot as close as possible to the front door. It indicates you arrived at an unbelievably early hour. If you can secure the spot usually taken by the adjacent baker, it means you were here very early and are the most committed person in the agency.

Another great way to show how you put your job before everything else in life, including your safety, is to park your car recklessly in that front spot. On an angle. Leave your door ajar. Make it clear if you screeched into it at great speed, then jumped from the moving vehicle to get into work, such was your enthusiasm to get into the office. Park as far from the curb as you can. Block the road if necessary. An All Staff email asking whoever owns the VW Golf in the middle of St Georges Bay Rd to move it is going to send a pretty clear signal your job matters more than anything. Fuck it, sometimes, when deadlines are pending, just drive into the fucking agency. Slam it straight through the wall. But do remember to notify the alarm company.



Protip #1: Road Cones: Carry road cones in your car and mark out a spot the night before. That way you can sleep in a bit and avoid complete insanity. Almost.

Protip #2: Every now and then leave your lights on. If someone notices you can loudly announce that you arrived before dawn. If no one notices it’ll run your battery down and you can send an All Staff email drawing attention to your early arrival and ask if anyone has jumper cables.

Wednesday, September 21, 2011

Dow AgroSciences - Bugs

A quick turnaround initiative in response to the Australian market blocking NZ apples only a few months after finally allowing NZ imports into the country after years of being banned.

ECD: Pete Ogden
Words: Me
Pictures: Lucy Wilcox

Friday, July 29, 2011

Ford - Ford Fiesta AB35 Project

video

To leverage the Ford/All Blacks relationship we created a limited edition vehicle. This was my baby.
ECD: Pete Ogden

Wednesday, July 13, 2011

Ford - The 2011 All Blacks Edition Ford Falcon

I worked with Jon at Fuman to develop these graphics for this limited edition Ford Falcon.

I have two Falcons, so this was kinda right up my alley.


ECD: Pete Ogden
Photography AD: Rod Prosser
Vehicle Graphics AD: Mike Ramsay
Designer: Jon Chapman-Smith

Monday, April 11, 2011

I have done nothing worth showing you. Sorry.



So you can look at this spec idea instead. It's a cover for a golf score card and suggested idea for stenciling onto a golf course as part of the Ford 'Eclipse' Summer Sale campaign idea.






Tuesday, February 8, 2011

Dow AgroSciences - Halves



To make people aware that without Dow's product they're only doing half the job we cut the page in half for our ad.



ECD: Pete Ogden
CREATIVES: Mike & Jordan

Dow AgroSciences - PastureBoss















ECD: Pete Ogden
PHOTOGRAPHER & RETOUCHING: Matt Baker
CREATIVE: Mike & Jordan

Ford Q1 Summer Retail Spot

video

Director: Alex Sutherland @ Robbers Dog
ECD: Pete Ogden

This ad is awesome because my kids are in it.

Wednesday, May 5, 2010

Ford - Field Days Sale

video

The 2010 Ford Field Days sale TVC for the annual Ag show season. Banjos, yodelling, sheep, cows. Sweet.


ECD: Pete Ogden
CREATIVE: Mike & Pete
DIRECTOR: Alex Sutherland @ Robbers Dog

Wednesday, March 24, 2010

Ford Fiesta - This is Now


We handled the launch of the Ford Fiesta here in NZ. We put together a fully integrated campaign, using TV teasers to drive traffic to full music interviews with the hottest young bands. It all tied together online and punters could vote on the questions they wanted asked of the next artist to be interviewed.

I'll post up the Campaign Summary Vid here when i can get it compressed down, meanwhile the summary site and a lo-res summary vid hosted elsewhere

ECD: Angus Hennah
CONCEPT: Mike & Jordan
DIRECTOR: Adam Jones @ Zoomslide

So far a Silver at the local Effies, and a finalist in the yet to be judged CAANZ Media awards.

Tuesday, March 23, 2010

Trucking Magazine - Truckers Get It Billboard

An angled billboard for a trucking magazine that only people up high, ie. the cab of a truck could read.

Apparently it was a finalist, perhaps metal in some obscure Asian awards but I have yet to find proof.

ECD: Todd McCracken
CONCEPT: Mike & Jordan, Cam Brown

Thursday, March 18, 2010

Nokia - Ovi Games: Battleship



Somewhere, way back we came up with this idea. Actually Jordan has it on his blog here but we'd had it on the wall for a good couple of years before that too. So, we've been pedalling it a while, and through a peculiar series of events, it is now out.

ECD: Peter Ogden
CONCEPT: Mike & Jordan,
Pete Ogden & Steve Back & Murray Bansgrove
RETOUCHING: Electric Art

Post delayed due to the joys of international approval processes.

Tuesday, March 16, 2010

SPELD - Maze



Possibly the longest copy ad I've written, based on interviews with a couple of people who have dyslexia and interpreting their stories for this SPELD Dyslexia Awareness Week print ad.
ECD: Angus Hennah
CONCEPT: Mike & Jordan

Friday, March 5, 2010

Fishmart - Freshest Fish Floating Billboards

A campaign for the freshest fish possible. We came up with this a few years ago and it finally eventuated recently through Ogilvy Singapore.
ECD: Todd McCracken
CONCEPT: Mike & Jordan

Monday, March 1, 2010

Kit Kat - Chairs Posters

The Kit Kat Chair Street Posters are now going up around Auckland.

AGENCY: JWT Auckland
ECD: Peter Ogden
Creatives: Mike & Jordan
Photo: Troy Goodall

They're flat-pack style chairs made from ply that punters can pull off and assemble. They go up on routes to summer gigs like Music in the Parks, The bFm Summer Series and stuff so people can take them off and then use them to Have a Break at the concerts.





Thursday, February 25, 2010

Cuisine - Pies


One of the last of the famous Cuisine magazine "We Do Amazing Things..." billboards. I was stoked to get a slice of the action on this iconic campaign.

Not least because i eat at least 6 pies a week.

ECD: Roy Meares
CONCEPT: Mike & Janine

Monday, February 22, 2010

Colmans Mustard - Squeezy Campaign




















The release of the classic Colman's Mustard in a squeezy bottle for summer meant we got to squeeze a whole heap of summer stuff into one ad.

Photos by Stephen Tilley









Thursday, February 18, 2010

Radox - Duck

An oldie, but a favourite. Radox bubble-baths are the most relaxing bubble baths.

Wednesday, February 17, 2010

Money Managers - Grow Old Disgracefully

Money Managers are investment advisors and retirement planners. They wanted a campaign that sold the idea that there's more to retirement and old age than hanging out with your grandkids or playing golf.

FORD - Falcon XR8

This was done especially to feature in the 500th issue of NZ Hot Rod magazine. The magazine featured the original launch cover from the sixties, this retro style ad was the next thing you saw when you opened the magazine, keeping in theme.

Tuesday, February 16, 2010

DOW - Tordon MAX






A campaign conveying the idea that pastures treated with Tordon MAX produce better results, be it bigger cows or bigger brassicas. Matt Baker shot it.

DOW - Goal Advantage Pesticide

This was a simple little copy tweak brief but we thought it had a bit of room for something a bit more crafted, especially considering the audience is winemakers, so I wrote some headlines and Jordan made them look pretty. All on a shoestring budget.

























Metro Magazine - New Look Launch


Auckland's Metro Magazine reformatted itself into a sleeker, narrower publication with a renewed commitment to deliver the serious investigative journalism that made it so popular. I came up with the line "Less Width, More Depth" to express this. As well as the print execution we also did a "special build" billboard where the billboard has depth, not width...
See what we did there?

HSBC Lantern Mailer

A piece of DM to celebrate Chinese New Year and HSBC's involvement in The Auckland Lantern Festival. Fun way to make a bit of A4 interesting - it folded to form a lantern.

Finalist: Art of the Envelope 2010

Thursday, February 7, 2008

Wednesday, November 14, 2007

Monday, November 12, 2007

I get bored

I drink. I have internet. No life though. So I send emails...



FYI, AXA & Sovereign sent an auto-reponse, a whole heap of others didn't even do that. I was gonna do a graph but can't be fucked. If I did it'd be shaped like a big penis except for AA Life. They'd get a heart shape, or maybe a star. Nothing too ghey. Maybe a horseshoe. Dunno, anyway, if I valued my life, I'd go with AA Life.

Not for my cars though - That's another story.