Wednesday, March 24, 2010
Ford Fiesta - This is Now
We handled the launch of the Ford Fiesta here in NZ. We put together a fully integrated campaign, using TV teasers to drive traffic to full music interviews with the hottest young bands. It all tied together online and punters could vote on the questions they wanted asked of the next artist to be interviewed.
I'll post up the Campaign Summary Vid here when i can get it compressed down, meanwhile the summary site and a lo-res summary vid hosted elsewhere
ECD: Angus Hennah
CONCEPT: Mike & Jordan
DIRECTOR: Adam Jones @ Zoomslide
So far a Silver at the local Effies, and a finalist in the yet to be judged CAANZ Media awards.