Tuesday, February 16, 2010

Metro Magazine - New Look Launch

Auckland's Metro Magazine reformatted itself into a sleeker, narrower publication with a renewed commitment to deliver the serious investigative journalism that made it so popular. I came up with the line "Less Width, More Depth" to express this. As well as the print execution we also did a "special build" billboard where the billboard has depth, not width...
See what we did there?

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