Tuesday, February 16, 2010
Metro Magazine - New Look Launch
Auckland's Metro Magazine reformatted itself into a sleeker, narrower publication with a renewed commitment to deliver the serious investigative journalism that made it so popular. I came up with the line "Less Width, More Depth" to express this. As well as the print execution we also did a "special build" billboard where the billboard has depth, not width...
See what we did there?