tag:blogger.com,1999:blog-42890777453827764422012-01-19T14:55:29.181+13:00Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.comBlogger301100tag:blogger.com,1999:blog-4289077745382776442.post-78481249278232754052012-01-19T14:46:00.004+13:002012-01-19T14:55:29.190+13:00

When the product is called Sparta you have an obligation to do something in a similar graphic style. OK, you don't but sometimes you have to do things you don't want to. And when you have to do those things, you might as well enjoy them. So this illustration was done by a dude who draws Judge Dredd comics for a living. And that in itself makes it worth sharing. Oh, and because I did the

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-87715502459584119402011-11-10T11:09:00.003+13:002011-11-10T11:17:08.175+13:00

One day, maybe today, maybe many days from now, Steven Halliday is going to loan his set of MadMen Season 3 to someone, and they're going to pull the DVD out of the cardboard slip case, and they are going to look at the plastic DVD case therein, and they are going to put it back within the slip case and return it to Steven. They probably won't say much, and they definitely won't be discussing

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-40254066759776464822011-09-22T12:25:00.008+12:002011-09-22T14:09:32.438+12:00

Park Well.Advertising, as you hopefully already know, is all about creating impressions, and a surefire way to create an impression is to work hard. But there’s more to working hard than just sacrificing everything in your life, to your clients. You need to be seen to be driven and motivated in your job. Your driving should reflect that. Not just on the road, but how you abandon your vehicle on

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-85686872348460668952011-09-21T08:47:00.003+12:002011-09-21T08:50:57.388+12:00

A quick turnaround initiative in response to the Australian market blocking NZ apples only a few months after finally allowing NZ imports into the country after years of being banned.ECD: Pete OgdenWords: MePictures: Lucy Wilcox

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-77776836162581369122011-07-29T08:57:00.003+12:002011-09-22T14:10:29.503+12:00

To leverage the Ford/All Blacks relationship we created a limited edition vehicle. This was my baby. ECD: Pete Ogden

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-44437278025210995812011-07-13T17:03:00.004+12:002011-07-13T17:13:40.081+12:00

I worked with Jon at Fuman to develop these graphics for this limited edition Ford Falcon. I have two Falcons, so this was kinda right up my alley.ECD: Pete OgdenPhotography AD: Rod ProsserVehicle Graphics AD: Mike RamsayDesigner: Jon Chapman-Smith

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-5417248105146471832011-04-11T19:47:00.005+12:002011-04-12T14:08:04.842+12:00

So you can look at this spec idea instead. It's a cover for a golf score card and suggested idea for stenciling onto a golf course as part of the Ford 'Eclipse' Summer Sale campaign idea.

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-58325132850843061742011-02-08T11:48:00.005+13:002011-02-08T12:06:49.631+13:00

To make people aware that without Dow's product they're only doing half the job we cut the page in half for our ad.ECD: Pete OgdenCREATIVES: Mike & Jordan

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-81895118650554888942011-02-08T11:40:00.005+13:002011-02-08T11:46:22.235+13:00

ECD: Pete OgdenPHOTOGRAPHER & RETOUCHING: Matt BakerCREATIVE: Mike & Jordan

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-50854494046460847962011-02-08T11:34:00.003+13:002011-04-12T14:09:05.213+12:00

Director: Alex Sutherland @ Robbers DogECD: Pete OgdenThis ad is awesome because my kids are in it.

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-40760804894139194172010-05-05T21:07:00.004+12:002011-02-08T11:58:04.609+13:00

The 2010 Ford Field Days sale TVC for the annual Ag show season. Banjos, yodelling, sheep, cows. Sweet.ECD: Pete OgdenCREATIVE: Mike & PeteDIRECTOR: Alex Sutherland @ Robbers Dog

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-2419257144845670932010-03-24T21:39:00.005+13:002010-04-12T08:20:50.083+12:00

We handled the launch of the Ford Fiesta here in NZ. We put together a fully integrated campaign, using TV teasers to drive traffic to full music interviews with the hottest young bands. It all tied together online and punters could vote on the questions they wanted asked of the next artist to be interviewed. I'll post up the Campaign Summary Vid here when i can get it compressed down, meanwhile

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-77092321673486017382010-03-23T10:51:00.004+13:002010-04-12T08:21:25.461+12:00

An angled billboard for a trucking magazine that only people up high, ie. the cab of a truck could read.Apparently it was a finalist, perhaps metal in some obscure Asian awards but I have yet to find proof.ECD: Todd McCrackenCONCEPT: Mike & Jordan, Cam Brown

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-74155710768403020272010-03-18T17:28:00.005+13:002010-04-12T08:19:53.417+12:00

Somewhere, way back we came up with this idea. Actually Jordan has it on his blog here but we'd had it on the wall for a good couple of years before that too. So, we've been pedalling it a while, and through a peculiar series of events, it is now out.ECD: Peter OgdenCONCEPT: Mike & Jordan, Pete Ogden & Steve Back & Murray BansgroveRETOUCHING: Electric ArtPost delayed due to the joys of

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-28852236350399213442010-03-17T10:44:00.002+13:002010-03-17T10:49:48.872+13:00

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-46811361633421309852010-03-16T10:01:00.005+13:002010-04-12T08:16:06.550+12:00

Possibly the longest copy ad I've written, based on interviews with a couple of people who have dyslexia and interpreting their stories for this SPELD Dyslexia Awareness Week print ad.ECD: Angus HennahCONCEPT: Mike & Jordan

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-51998947895020214332010-03-05T21:19:00.006+13:002010-04-12T08:15:21.368+12:00

A campaign for the freshest fish possible. We came up with this a few years ago and it finally eventuated recently through Ogilvy Singapore. ECD: Todd McCrackenCONCEPT: Mike & Jordan

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-23245440362698461672010-03-01T20:20:00.016+13:002010-03-04T17:01:33.230+13:00

The Kit Kat Chair Street Posters are now going up around Auckland. AGENCY: JWT AucklandECD: Peter OgdenCreatives: Mike & JordanPhoto: Troy GoodallThey're flat-pack style chairs made from ply that punters can pull off and assemble. They go up on routes to summer gigs like Music in the Parks, The bFm Summer Series and stuff so people can take them off and then use them to Have a Break at the

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-22087632576591777432010-02-25T21:07:00.006+13:002010-04-21T18:50:04.437+12:00

One of the last of the famous Cuisine magazine "We Do Amazing Things..." billboards. I was stoked to get a slice of the action on this iconic campaign.Not least because i eat at least 6 pies a week.ECD: Roy MearesCONCEPT: Mike & Janine

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-87191359497024264132010-02-22T21:53:00.014+13:002010-04-21T18:53:05.517+12:00

The release of the classic Colman's Mustard in a squeezy bottle for summer meant we got to squeeze a whole heap of summer stuff into one ad. Photos by Stephen Tilley

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-13897817198594408362010-02-18T20:05:00.001+13:002010-02-18T20:08:54.386+13:00

An oldie, but a favourite. Radox bubble-baths are the most relaxing bubble baths.

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-79068609789902199832010-02-17T12:45:00.002+13:002010-03-09T14:50:17.272+13:00

Money Managers are investment advisors and retirement planners. They wanted a campaign that sold the idea that there's more to retirement and old age than hanging out with your grandkids or playing golf.

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-87747243525012022872010-02-17T12:04:00.003+13:002010-02-17T12:08:19.121+13:00

This was done especially to feature in the 500th issue of NZ Hot Rod magazine. The magazine featured the original launch cover from the sixties, this retro style ad was the next thing you saw when you opened the magazine, keeping in theme.

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-87293557544320737052010-02-16T22:12:00.003+13:002011-07-13T17:33:02.758+12:00

A campaign conveying the idea that pastures treated with Tordon MAX produce better results, be it bigger cows or bigger brassicas. Matt Baker shot it.

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-39270143392837168362010-02-16T21:11:00.010+13:002010-02-25T21:27:07.073+13:00

This was a simple little copy tweak brief but we thought it had a bit of room for something a bit more crafted, especially considering the audience is winemakers, so I wrote some headlines and Jordan made them look pretty. All on a shoestring budget.

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-39042903865435745642010-02-16T20:30:00.005+13:002010-03-02T07:08:32.103+13:00

Auckland's Metro Magazine reformatted itself into a sleeker, narrower publication with a renewed commitment to deliver the serious investigative journalism that made it so popular. I came up with the line "Less Width, More Depth" to express this. As well as the print execution we also did a "special build" billboard where the billboard has depth, not width... See what we did there?

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-76606939356460962632010-02-16T20:23:00.004+13:002010-04-12T08:22:59.977+12:00

A piece of DM to celebrate Chinese New Year and HSBC's involvement in The Auckland Lantern Festival. Fun way to make a bit of A4 interesting - it folded to form a lantern.Finalist: Art of the Envelope 2010

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-20620320913448062042008-02-07T12:04:00.006+13:002010-02-16T20:29:16.352+13:00

Was amazing.

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com0tag:blogger.com,1999:blog-4289077745382776442.post-80147504752380012442007-11-14T12:56:00.000+13:002007-11-14T18:45:52.812+13:00

He was referring to this

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com1tag:blogger.com,1999:blog-4289077745382776442.post-20506262370396277412007-11-12T22:47:00.000+13:002007-11-12T22:59:10.496+13:00

I drink. I have internet. No life though. So I send emails... FYI, AXA & Sovereign sent an auto-reponse, a whole heap of others didn't even do that. I was gonna do a graph but can't be fucked. If I did it'd be shaped like a big penis except for AA Life. They'd get a heart shape, or maybe a star. Nothing too ghey. Maybe a horseshoe. Dunno, anyway, if I valued my life, I'd go with AA Life. Not for

Mike Shadowhttp://www.blogger.com/profile/15771662884027135487noreply@blogger.com1